Word: right
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Dates: during 1950-1959
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...coming straight ahead on a handoff, he'll have more weight on his hand and be more in a sprinter's position, so he can really blow into the line. So if I see that, I cheat over a little bit so that I can be right in front of him when he gets the ball. Ollie Matson, when he's coming straight ahead, he has his feet cocked, and when he's going to the outside, he has both feet even and no weight on his hands...
...Washington (9-1)-clinched the right to meet Wisconsin in the Rose Bowl by crushing Washington State...
...ulcer on life with Warners, "an actor is groomed slowly through bit parts until he's ready for a starring role. He makes only two or three pictures a year. In television, they slap you into the starring role in a series, and you make 26 episodes right off the bat. If the series flops, you're dead. There isn't time to build a personality...
...Right "Personality." What happened? As it turned out, the Edsel was a classic case of the wrong car for the wrong market at the wrong time. It was also a prime example of the limitations of market research, with its "depth interviews" and "motivational" mumbo-jumbo. On the research, Ford had an airtight case for a new medium-priced car to compete with Chrysler's Dodge and DeSoto, General Motors' Pontiac, Oldsmobile and Buick. Studies showed that by 1965 half of all U.S. families would be in the $5,000-and-up bracket, would be buying more cars...
After the decision was made in 1955, Ford ran more studies to make sure the new car had precisely the right "personality." Research showed that Mercury buyers were generally young and hot-rod-inclined, while Pontiac, Dodge and Buick appealed to middle-aged people. Edsel was to strike a happy medium. As one researcher said, it would be "the smart car for the younger executive or professional family on its way up." To get this image across, Ford even went to the trouble of putting out a 60-page memo on the procedural steps in the selection of an advertising...