Word: right
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Dates: during 1960-1969
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...from the worlds of film and fashion into the areas of marketing and advertising. Nudity in advertising is commonplace, along with the single entendre. Highly personal products, which used to be tucked away in the back pages of tacky magazines and in the back rooms of drugstores, have moved right out front...
Girl-to-Girl Tone. When Papert, Koenig, Lois Inc., a Manhattan ad agency, first got the assignment to handle Pristeen, a group of male copywriters went to work, but their efforts did not quite capture the right girl-to-girl tone. The agency then turned to Peggy Prag, a late-thirtyish creative supervisor who spent six months devising the current approach. Though she found that she could "discuss the vaginal area just like automobiles or detergents" in agency conferences, her own copy clung to euphemisms, at least at first. Market research, including a nationwide survey of 1,200 women, showed...
...Right now, Portnoy's Complaint is an event," says Philip Roth. "In two years it will be a book." The event was preceded by an enormous advance buildup; excerpts from the book were reprinted in various magazines, and the more outrageous passages were quoted and passed around. Now an assured hit that was sold out in bookshops weeks before its publication date, Portnoy's Complaint has already brought Roth a $250,000 advance on royalties, $350,000 in paperback sales...
...characters of the three jell perfectly. Joey is perfectly suited for center and has a natural instinct to get the puck. DeMichele and Owen's play is suited to the wing position. Steve, on the right wing, is a fast skater, and, being lefthanded, is able to skate in on the net from his position. Dan, on the other wing, relies on his shot. His strength enables him to shoot with great power and precision," Kinasewich said...
Owen, who played center during his prep-school career at Noble & Greenough, with his final year at Choate, adjusted easily to his new position at right wing last year. An All-American in his last two years in prep-school, Owen was number one on last year's freshman golf team and has done well in amateur tournaments in the state...