Word: rightness
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Dates: during 1990-1999
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...right, tracing the path we took earlier, and end up back near the checkout counter and the same ultra-attractive salespeople looking decidedly unenthused about our return. "Research shows that the further into a store you go, the more likely you are to buy something. And as you can see this setup very cleverly forces you to go further into the store, and therefore increases your chances of buying something...
...They got a bad deal," she says, motioning to the right, which ends abruptly with a wall. "They should have had the door on the left." We don't move very much around this store. Clumps of hangars seem to be closing in on us, and there's no real place to move...
...walk in, we can't turn to the right. Or left. But we do get sucked into a tunnel of table displays. Schor points out how similar the sales style is between the books here and the Abercrombie emblazoned T-shirts across the street. "What Barnes & Noble has done here is part of a shift from hand-selling a book as a unique commodity to selling books like they're selling anything -- Godiva, chocolates, calendars. . . anything...
...before punching himself in the head and immediately apologizing to me for doing so. A brief conversation ensued. He sold me a CD, "Dr. Wax." Willis then grabbed the back of my head and instructed me to say "Rah!," which I did, and then he head-butted me right on the enormous callus that sits in the middle of his forehead from repeated buttings. This happened a few more times; I was also entreated to say "Roh!" ("Rah" and "Roh." Rock and Roll? A Willis mystery.) I agreed to return later in the evening for a more extensive interview...
...Accenting his statement with a click of the mouse, he continues, "If I don't see what I like right away, I move on. I'm not an endurance surfer; I'm a sprint surfer...