Word: rightness
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Dates: during 1990-1999
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...much as the Pixarians love their technology, however, the refrain you hear over and over here is that story is king. Even that's not quite right. "We're not looking for stories," says Catmull, "but for groups of people that ignite stories...
...crimes against gays, he opposed it. He promised to veto any bill repealing the state's homosexual-sodomy law, and he supported legislation that would ban gay adoption and even take children away from gay couples who had already adopted them. Even Forbes couldn't get to the right of that...
...know what? He's right. The iMacs do look better when the lights come on earlier. Odwalla bottles are better with twist-off caps. The common man did want colorful computers that delivered plug-and-play access to the Internet...
Again. And finally they get it right, the five impeccably lighted iMacs gleaming as they glide forward smoothly on the giant screen. "Oh! Right there! That's great!" Jobs yells, elated at the very notion of a universe capable of producing these insanely beautiful machines. "That's perfect!" he bellows, his voice booming across the empty auditorium. "Wooh...
...Monday morning, and Jobs is onstage at the Flint Center in Cupertino, obsessing. Tomorrow the auditorium will overflow with thousands of Apple loyalists; right now he's rehearsing the killer moment where he says, "Say hello to the new iMacs," and the machines glide out from behind the dark curtain and across the stage. But the current lighting leaves their translucence insufficiently vivid on the gigantic onstage screen. So Jobs wants the lights brighter and turned on earlier in the roll-out. The producer, Steph Adams, speaks into his headset, telling the backstage guys to yeah, just try it again...