Word: rights
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Dates: during 2010-2019
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...This is such a fundamental change from anything we've done in the past," says Lauren Hobart, chief marketing officer for Pepsi-Cola North America Beverages. "It's a big shift. We explored different launch plans, and the Super Bowl just wasn't the right venue, because we're really trying to spark a full-year movement from the ground up. The plan is to have much more two-way dialogue with our customers." (See the 19 stadiums that have hosted the Super Bowl...
...beyond," says Hobart, the Pepsi marketing executive. "We think it's a flagship for our company. But I would never say we wouldn't entertain Super Bowl advertising again." If Pepsi realizes it fumbled by skipping this year's Super Bowl, there is no doubt that it will rush right back into the game...
...book mixes satire of the Right (“I assured her that waterboarding is not considered ‘torture’, because by definition, the United States does not torture people”) with criticism of political culture in general. We are taught how to draft an official apology that does not, in fact, apologize. We are given a politician’s guidebook to having a tryst with a prostitute and not getting caught (“Pay with cash. Preferably, Canadian.”) and how to make a controversial blog statement that will...
...things stood out right away. On the first bus from New York we saw two soldiers waiting in front of us, bound for Charlotte, in camouflage fatigues and jackets with their names and little American flags. It was a night bus, and I remember being feverishly watchful: a woman speaking into her phone—“operator”—in the dark, giant silver factories outside Baltimore, the whitewashed obelisk memorial as we coasted into empty Washington...
...That's right, five pounds of whoopie pie. The creators of the dessert, Isamax Snacks, make a product called the Jumbo Wicked Whoopie. It's supposed to feed up to 12 people, perfect for a decent Super Bowl Party, and apparently Isamax Snacks' Wicked Whoopies have garnered praise from the Food Network, Good Morning America, and Rachel...