Word: rigord
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Dates: during 1960-1969
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...main (and very expensive) attraction. This year, to add some zing to the traditional cathedral and cháteau trips, there is an association called Relais de Campagne to plan gourmet tours of 76 superb country inns in the provinces. Up for rediscovery this season: Périgord, a dreamy river-filled region of south-central France long famed for its truffles, which offers splendid, inexpensive food, as well as a growing number of excellent hotels...
...beginning of the century," says Sylvain Floirat, 67, in the rolling accent of France's Périgord region, "when you founded a business, it was supposed to last at least two generations. Nowadays it's only a matter of a few years." Floirat has taken advantage of the change: buying and selling businesses ("Anybody can buy; knowing when to sell is another story"), he now owns 94 companies and a personal fortune of at least $100 million. And they know him at the bank. "There are only three of us on the Champs Elysées," Floirat...
Despite his wealth, Floirat lives simply. He and wife Julia maintain a modest Montmartre apartment with a view of Sacré Coeur. Floirat owns a Rolls-Royce, but prefers a Citroën. He summers in the Périgord, where he grows apples and walnuts experimentally to establish new money crops. Floirat has also helped to revive the dying truffle industry. Natives insisted that a virus had wiped out truffles; Floirat proved that they would reflourish if the oak groves where they grew were thinned and the soil cultivated. Soon to be honored by the Périgourdins...