Word: rikess
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Dates: during 1990-1999
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Some see signs of change within this tight circle. Mark Rikess, 45, once ran his family Chevrolet dealerships in Minnesota and now heads a Los Angeles consulting firm that advises other dealers on ways to improve their selling practices. He has noticed that his clients tend to fall into the same pattern: second- or third-generation owners, college educated, between 35 and 45. "They want to change," Rikess says, "not because they are going to see a financial advantage today. They just don't want to run the business the way that Daddy...
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