Word: rikess
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Dates: during 1983-1983
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...strong as 20 years ago. Prospective convertible buyers, however, do not care about those boring statis tics. What they want is the wind in their hair once more. As for dealers, the most important thing about convertibles is their uplifting effect on sales. Says Ed Rikess, a Chevy dealer in St. Paul: "If we get people in to see it, we can move 50% of them into something else." -By John S. DeMott. Reported by Dorothy Ferenbaugh/New York and Paul A. Witteman/Detroit
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