Word: rineharts
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...ESSAY ON MORALS (204 pp.) - Philip Wylie-Rinehart...
...WHITE CHARGER (345 pp.)-Elsa Triolet-Rinehart...
...Penn cry for a riot, similar to Harvard's "Rinehart" (TIME, April 8). The legend goes that in 1910 tippling cronies of one Joe Rowbottom disturbed the campus night so persistently by shouting his name that indignant students threw wash bowls and pitchers out the windows at them...
...FALL OF VALOR (310 pp.)-Charles Jackson-Rinehart...
...these crisp, copywriter words, in his best-selling book The Hucksters* (Rinehart; $2.50), Frederic Wakeman described a big advertiser and the fear of losing his account that supposedly haunts all ad agencies. As a onetime account executive for Manhattan's Foote, Cone & Belding he had handled the big American Tobacco Co. account ($3,000,000 a year) a job in which he had had to satisfy American Tobacco's exacting president, George Washington Hill...