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Everywhere the Heath brothers look, it seems, there is a lesson to be learned. The Nature Conservancy gives tracts of land spiffy names like the Mount Hamilton Wilderness--a better ring than "1,875 square miles of environmentally critical ecosystem"--and donations perk up. Chalk that up to the power of being concrete. The Texas department of transportation casts Dallas Cowboys and Houston Astros in testosterone-soaked ads telling drivers "Don't mess with Texas," and roadside litter drops 29% in a year. Consider it a score for an emotional appeal to identity--a way of getting litterbugs to believe...

Author: /time Magazine | Title: Change Agents: Are You Sticky? | 10/29/2006 | See Source »

Waddah's story provides a rare insight into the inner workings of a kidnapping ring. He spoke with TIME on the condition that his identity be concealed; we have used a pseudonym and changed other details that might give him away. He refused to be photographed for this story for fear of being recognized. One of his concerns is that being known as somebody who was ransomed once might mark him as a target for other kidnappers. O'Shea and another U.S. official who works with Iraqi authorities on kidnapping-related issues say many details of Waddah's account...

Author: /time Magazine | Title: The Disappeared of Iraq | 10/29/2006 | See Source »

...country that considers itself the cradle of representative democracy, it was a bold departure. And like many of the proposals Royal has advanced in the year since she threw her hat in the presidential ring, this one surprised even her staff, left pundits and pols sputtering with outrage, but apparently found favor with the French people...

Author: /time Magazine | Title: "Sego in the land of the Soviets" | 10/26/2006 | See Source »

...able to take an ethical stand when they see individual injustices happening around them. But that is not enough. This outrage must be channeled into a sustained demand for the creation of a campus labor code of conduct. Unless this happens, our collective aspiration to social justice will ring hollow in the ears of generations of Harvard workers to come...

Author: By Rosa M. Norton, Jose G. Olivarez, and Jessica G. Ranucci | Title: Harvard’s Invisible Victims | 10/25/2006 | See Source »

...modern children would be tempted to believe the parables served up on FKB is debatable in an age when kids are bred on cynicism. But back then, to me, growing up in a nice middle-class clan with a passing resemblance to the Andersons, the show had the ring of familiarity, if not of gospel truth. Though I didn?t always follow the precepts peddled by Jim and Margaret, I was raised on them. It wouldn?t be a stretch to say that FKB was the documentary of my 1950s - the way the '70s PBS series An American Family might...

Author: /time Magazine | Title: America's Mom | 10/24/2006 | See Source »

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