Word: ringed
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Dates: during 2000-2009
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Even with full disclosure, paid tweets carry risks for brands. If it's clear that a company is paying a Twitter user to put in a good word for them, will the message ring true - or reek of desperation? "Oh no," says Tom Aiello, spokesman for Sears Holdings Corp., Kmart's parent company. "A lot of brands have had successful campaigns go through the paid side." Still, brand strategists recommend that companies tread into the Twittersphere lightly. Real word of mouth is much more valuable. "I have urged clients to be very cautious about pay-to-say on Twitter," says...
...That may sound like reckless confidence, but Couture may actually benefit from the nature of his sport. It's true that compared to boxing, an MMA bout can seem rougher: grappling, kicking, punching, and fighters don't spend too much time dancing around the ring. But in fact, MMA isn't all about the head. One popular move is to force your opponent into submission by nearly breaking his arm. Painful? Sure. But not something that can cause long-term brain trauma. "We don't see the basic pounding other sports see," says Couture. "Not that our sport...
American sports fans might be finding their enjoyment of their favorite games slightly tainted by quarterback Michael Vick's return to the NFL after his conviction for financing a dogfighting ring, or the renewed debate about Pete Rose's life-time ban from baseball. But spare a thought for Europe's rugby fans, whose excitement over the start of a new pro season has been replaced by disgust with the "bloodgate" affair - a scandal involving players faking gory injuries, and sometimes even being mutilated to mask the deception. (See TIME's Top 10 Sporting Comebacks...
...After the sting, Gonzalez changed his nickname to "Segvec" and moved to Miami, where he allegedly started a new identity-theft ring called Operation Get Rich or Die Tryin...
...where do you go after interviewing the President? If you could interview anybody else, who would it be? Football players. Like Michael Vick. (See the top 10 scandals of 2007, including Vick's prison sentence for running a dogfighting ring...