Word: ringer
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...Winning Through Intimidation, Ringer...
These tips are from Michael Korda's Power! How to Get It, How to Use It (Random House; $8.95). Another current power book, Robert J. Ringer's Winning Through Intimidation (Funk & Wagnalls; $9.95), has some equally keen advice: do not trust anybody at all; assume you will fail, so your positive mental outlook will not be crushed by a setback; make as much money as you can, because life is short and pointless and there is nothing better...
...Ringer's book could have been called "How I Made $849,901.39 in Real Estate in a Single Year." If so, it would have won the eleven readers it deserves. With its catchy title and dusting of tough-guy ethics, however, it is fast making its way up the bestseller lists...
...Somebody. As a young minnow among real estate sharks, Ringer, now 37, was repeatedly cheated out of most of his broker's fee in "routine commissiondectomies." Then he discovered what he calls intimidation−really traditional oneupmanship. He started sending lavish 10-in. by 10-in. brochures as calling cards−each costing about $5 and featuring a glossy photo of the earth as seen from an Apollo spaceship. The legend: earth is "an investment to the wise." Explains Ringer: "The brochure was intimidating. I was not just another member of the pack. I was obviously 'somebody...
...Winning Through Intimidation, Ringer...