Word: rinso
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Dates: during 1940-1949
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...governing director (and son of the founder) of Britain's sprawling mercantile empire of Lever Bros. & Unilever Ltd. and its Dutch twin, Lever Bros. & Unilever N.V. (337 factories, 516 companies in 17 nation. with assets totaling $1.1 billion), among the world's leading* manufacturers of soap (Rinso, Lux, Lifebuoy), edible oils (Spry) and margarines...
...years, he hiked both sales & profits at Lever Bros, by more than 40% (a $20 million net on $350 million gross). Luckman claims that Lux, which had dropped to third place in the toilet soap field, is No. 1 again. So, says he, are Lever's Rinso and Lux Flakes. In the first quarter of 1948, when U.S. soap shipments slumped 17%, Luckman managed to boost...
...president of Lever Bros. (Pepsodent, Lifebuoy, Rinso, Spry, Lux) had been showing some visitors through his Cambridge, Mass, plant when the call had come from Washington. He could think of many reasons why he could not serve. He had just taken on a new cosmetics business for instance. "But," he said, "it was an opportunity to pay back my country for being good to me." He consented...
...case anybody was wondering, the Rutgers team will wear white jerseys on Saturday. Scarlet and Crimson are as hard to tell apart as Lux and Rinso. (advt...
There's those fat off-key sopranos who keep singing Rinso White...