Word: rinso
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Dates: during 1950-1959
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...stake and flashing back and forth through her persecution, trial and condemnation, revealed the basic weakness in the libretto by France's late Poet-Ambassador (to the U.S. in 1927-33) Paul Claudel: its tendency to reduce a profound, many-faceted conflict to charcoal black and Rinso white. But Bernstein gave the music the surging, evocative reading that its subject demands, kept a near-perfect balance be tween orchestra, soloists and his acres of chorus. Actress Montealegre gave her reading with luminous conviction and a fine sense of tandem with the score. Both got an ovation before they hustled...
...reason why some admen still resist "smart" advertising is that it takes greater imagination and patience to captivate a customer than to clobber him. Even David Ogilvy, who dreamed up the Hathaway Shirt and Schweppes campaigns, was unable to work out a successful offbeat formula for Rinso. At times the determinedly soft-sell ads turn out merely limp. Nevertheless, some of the loudest drumbeaters in U.S. advertising have learned lessons from the velvet-voiced sophisticates. The work of top artists and crack color photographers is being used to a far greater extent than ten years ago-if only to dramatize...
...Boston. After his rise from general manager and treasurer, quiet, publicity-shy Countway raised sales from less than $1,000,000 in 1913 to $250 million in 1944. He invented B.O. during a golf game to boost his product, Lifebuoy; presided over the debuts of Lux Toilet Soap, Rinso, Swan and Spry; in 1939 received the highest salary with bonuses ($469,713) outside Hollywood...