Word: rinso
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...radio program, Uncle Bob's Rainbow House. At seven, she joins the Major Bowes' Capital Family Hour. At eleven, she does 36 weeks as a singing mountain girl on the radio serial Our Gal Sunday, and performs one of radio's first singing commercials, "Rinso White, Rinso White, happy little washday song...
...despite his commercial coloration, he has long been respected by fellow musicians as one of America's most outstanding fiddlers; he is legendary for his ability to sight-read anything and to play it impeccably in any style under any circumstances, whether it is a love song to Rinso White or a complex passage in a Paganini concerto. When the Philharmonic asked him to audition last winter, he breezed through every obscure score that Bernstein thrust upon him, won in a walkaway over 40 aspirants...
...their woman-wooing expenditures. P. & G. puts out more than $24 million a year puffing its Fairy Snow, Tide, Dreft and other products through the telly, direct-mail coupons and door-to-door squads of costumed "Fairy Snowmen." Lever spends about the same hawking everything from Omo to Rinso. Mostly because of such methods, profits have been foaming at a rate of 37% on invested capital at P. & G., 16% at Lever. This seemed wrong to the commission, which pointed out that the average British manufacturer earns only...
...more than three times those of its competitors combined. P. & G. and Lever were once equals in the laundry room, but P. & G. rose to the top on Tide, the first powerful heavy-duty detergent; introduced in 1946, it is still the bestseller. Lever tried to counter with Rinso Blue, but P. & G. swamped its efforts with bargain prices and intensive advertising...
...most popular detergent now in use, say Esso chemists, is TBS (tetra propylbenzene sulfonate). It forms the basis of just about every washday product on supermarket shelves-including Tide, Fab and Rinso Blue. Its complex molecule has many branches, and it contains a benzene ring of six closely bonded carbon atoms. This sort of thing is uncommon in nature, and bacteria find it unpalatable. So Esso chemists set out to make a molecule of a long, unbranched chain of carbon atoms, rather like a natural fat. That, they figured, would be something bacteria could get their teeth into, destroying...