Word: rinso
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...famed suit involving four-fifths of the U. S. soap business. Procter & Gamble and Colgate-Palmolive-Peet were suing Lever Brothers Co. for infringement of patents covering the art of spraying hot, liquid soap into hot, dry air where it becomes Ivory Snow (Procter & Gamble), Super Suds (Colgate) or Rinso (Lever). For weeks Federal Judge Thomas W. Slick listened to a flood of foamy oratory, saw reels of soap cinemas, inspected elaborate soap laboratories set up for his edification by expensive soap lawyers (TIME, Oct. 15). Last week Judge Slick, whose brother runs a laundry, handed down a short...
...Naptha, Grape-Nuts, Packard); Benton & Bowles (Best Foods, Colgate-Palmolive-Peet); Erwin Wasey (Real Silk Hosiery, Musterole, Zemo, Bost Toothpaste); N. W. Ayer (Deerfoot Sausage, Eno's Salts, Henry Ford) ; Batten, Barton, Durstine & Osborn (Atwater Kent, Armstrong Cork, Gold Dust, General Electric); Ruthrauff & Ryan (Campbell Soup, Cocomalt, Gillette, Rinso); Stack-Goble (Swift, Freeman Shoes, Bromo-Quinine) ; Newell-Emmett (Sunshine Biscuits, Chesterfields) ; McCann-Erickson (BeechNut Packing, National Biscuit, Vaseline...
Filed nearly four years ago, the complaint asks for injunctions, an accounting of Rinso profits, additional punitive damages and the destruction of all Rinso machinery. For the British-owned, U. S. managed defendant, Chicago's Frank Parker Davis, famed patent lawyer, was ready to do his part...
...another matter. And soap is moulded, colored, perfumed, chipped, flaked, powdered and blown through the end of a nozzle for the sole purpose of making a housewife buy one soap instead of another. Indeed, the defense went further last week, arguing that the form of Ivory Snow, Supersuds or Rinso had little to do with their extraordinary success: it was only the advertising that counted...
Nevertheless, the biggest U. S. soap company and the second biggest were determined to fight it out against the third biggest, which is an important affiliate of Britain's utterly fabulous soap trust. P. & G. and Colgate had acquired the patents with an eye to competing with Lever's Rinso; but no sooner was the product on the market, said the plaintiffs, than Lever began to alter the form of Rinso, eventually hitting on practically the same process. Last week Lever contended that spray-drying was an old, old idea, that its own patents went back for half a century...