Word: rio
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Dates: during 1950-1959
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JOHN R. BOWLES Rio de Janeiro, Brazil...
...typical, recent case was the plea for a Coca-Cola bottling agreement filed by a Brazilian named Paulo Pereira Ignacio, who wanted to open a Coca-Cola plant in the town of Rio Preto (pop. 23,972). First of all, he had to have money to support his bride in the manner to which she was accustomed (i.e., enough capital to withstand any possible competition and to finance any possible expansion). Pereira Ignacio passed on that count-his father and he had already made millions in textiles and concrete. But the suitor must also measure up in character and honor...
...inhibitor compounds, etc. Meanwhile, the bottler's advertising department (whose expenses the Coke company shares on a decreasing scale for the first five years) was also getting instruction. Advertising must never be "competitive, offensive, tricky, brash." To be on the safe side, Coke's division headquarters in Rio de Janeiro sent along to Rio Preto sample posters, color films for ads, patterns for metal signs, lengthy instruction on how to build billboards, paste up posters, and mix paste (". . . use three gallons of water to each pound of flour . . . Stir up the flour into a batter with cold water...
...whom we have thought so much," said Harry Truman, who made no attempt to keep pace with his guest after dark. At week's end, when González' train rolled northward, other Washington bigwigs were red-eyed and exhausted. Chilean Ambassador Félix Nieto del Rio saw his chief off on the 4 p.m. train, then went straight home...
Nancy Goes to Rio (MGM) works some Latin American backgrounds and tempos into the story of a teen-ager (Jane Powell) who aspires to the theatrical fame already reached by her mother (Ann Sothern) and her grandfather (Louis Calhern). She wins a coveted Broadway role for which her mother believes herself cast. On the way to a vacation in Rio, Jane rehearses it so convincingly in a deck chair that fellow passengers accept her as the character, who is on the way to unwed motherhood. Coffee Tycoon Barry Sullivan falls under suspicion as the man who did her wrong...