Word: rio
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Dates: during 2000-2009
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...photograph of Cruise, Streep and Redford. Cruise's cocky smile and arms thrown chummily around their shoulders said it all. Cruise looks like he's thinking, Hey, if TIME thinks I belong in their presence, maybe the public at large will also buy it. Dream on! Maarten Reuchlin, Rio De Janeiro
...reform. Incredibly, Brazilian pensioners receive more money as a share of GDP than the rest of the population of 188 million, sucking investment from badly neglected areas like education. Says Renato Fragelli, director of the Graduate School of Economics at the Fundação Getulio Vargas think tank in Rio de Janeiro: "The time to fix a roof is when the sun shines--but when the sun shines, Brazilians go to the beach...
...sponsorship of ultrasports like street luge and winter surfing has tapped a vein of young male consumers. Mateschitz, a climber and snowboarder, wants to promote a product and a lifestyle. "Extreme sports are more than a marketing tool," he says. At this month's Red Bull Giants of Rio Challenge in Rio de Janeiro, competitors will swim through pounding surf and run 20 km. No wonder Mateschitz is into extreme sports: he says he downs 10 cans of Red Bull a day. By Andrew Purvis/Vienna
...What we need is a national system to catalogue the country's religious art," he said. "That way, if something is stolen in Rio then it can't be resold in Pernambuco or São Paulo, and if something is stolen in Pernambuco or São Paulo, then it can't be resold here...
...Brazil is a particularly rich source of religious art, because during the 17th and 18th centuries it was the only art form encouraged by the country's devoutly Catholic rulers. In the states of Bahia and Pernambuco in the northeast, and Minas Gerais and Rio de Janeiro in the south, Portuguese settlers built baroque churches dripping with gold, silver and art. But today, much of that art is gone. "The last time I checked, we had registered 188 works of art stolen - that's since 2000," says Vanessa de Souza, a Brazilian police chief and delegate to Interpol. "We think...