Word: rio
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Dates: during 2000-2009
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...Castro, as it turns out, hasn't arrived from Sao Paulo yet (he's producing an album for another artist), so he calls in and another Rock in Rio staffer, a smiling dark-haired woman named Daniela who turns out to be from New York, helps with the translation...
...this is what I think Max de Castro said. Sometimes he would talk for five minutes and the translator's answer would be "yes" or "no." You know that phrase "something was lost in the translation?" I was living it, baby. Castro, who is 28 and was born in Rio, says he thinks Rock in Rio will have a major impact on Brazilian artists. In past megaconcerts, Brazilian artists have taken a backseat to international ones. "There's a certain segregation when it comes to megashows to give foreign performers more credit," says de Castro. Rock in Rio, he believes...
...Corcovado is Cristo Redentor, the huge statue of Christ with his arms stretched out that's become a symbol of Rio. It was completed in 1931, stands 100 feet tall and weighs 1,145 tons. In the base of the statue is a small chapel with a few wooden seats, a red carpet, and a marble altar with purple flowers set in vases on top. Visitors throw bills and coins on the carpet and say prayers...
...Later, as I ride in a taxi back to my R.E.M.-fan-encircled hotel, and after I pass the many multicolored billboards announcing Rock in Rio with all those pictures of enraptured Internet-connected youth, I see one sign that really stands out. It's a billboard of Cristo Redentor standing behind a huge, sweating can of Pepsi, almost like he's about to throw his arms around it. But I'm not thinking about Jesus' Pepsi just this moment. I'm thinking about how I'm gonna fit into that stupid T-shirt...
...NEXT: Rock in Rio begins with an opening day that features Gilberto Gil, Sting, Daniela Mercury, James Taylor and, in all probability, lots of overpriced concession-stand food...