Word: rio
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...actively played by 16 million people on 600,000 teams in 141 countries-six more than belong to the U.N.-that is no minor claim. Indeed, a large part of the world takes time out for the Cup. Since the final rounds began in West Germany three weeks ago, Rio de Janeiro factories have shut down, and criminal activities in the city have hit an alltime low. In Rome, efforts to restore a moribund government were disrupted when three Socialist leaders walked out of negotiations to watch a match. In Australia, people stayed up all night to see broadcasts from...
...String? It started out on the beaches of Rio de Janeiro (see color pages opposite). Brazil's puritanical military regime had prosecuted a girl from Ipanema who went topless, and then permanently prohibited mammary nudity. Undaunted, the girls of Rio invented the String-known in Brazil as the Tonga-which is derived from an ancient Indian loincloth and consists of two minuscule triangles of cloth joined by a cord over either hip. The Tanga is a huge hit with Rio girl watchers because it bares a large part of the derriere-Brazilian males tend to be nádega...
...owner of a Madison Avenue boutique who has his Strings made at his factory in Italy, sold 160 in two days. "I've had calls from all over for them from men-boy friends and husbands," he says. His suits cost from $35 to $40-v. $6 in Rio-and come in a variety of materials, including cotton and jersey, which Paterno favors "because the suit must be close to the body and you need soft fabric for that. Cotton doesn't give that close look...
Will the American male take to nádega gazing? "No question," says Paterno. American girls should also enjoy the minibikini's cheeky look. A 28-year-old Canadian woman teaching English in Rio says, "The Tanga reminds us of a G string, and what woman hasn't at some time wished she could wear a G string?" Says a strung-up Ipanema lovely: "It's bacana [right-on]. It's more bacana than a traditional bikini if you have the right body." Most of the girls from Ipanema have the right bodies...
...producing several variations on the minibikini. Alexander's department store in New York has a version with a peek-through top. Cole of California Executive Jack Healy claims that his firm has "engineered the String differently so it will be wearable." The rear half of the unrefined Rio version, Healy says, "keeps creeping toward the center, and the wearer has to tug at it all the time...