Word: rios
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Dates: during 1960-1969
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...convention hall in Sao Paulo rocked to thunderous chants of "La-cer-da! La-cer-da!" Brazil's revolution was only six months old, and new presidential elections are not scheduled until Nov. 3, 1966. But Carlos Lacerda, 50, the mercurial Governor of Guanabara (Rio) State, is off and running full tilt for the presidency. Accepting the unanimous nomination of his National Democratic Union, Lacerda immediately boarded a campaign "Train of Hope" for a whistle-stop tour of 18 towns, standing on the back platform and fervently promising "a land of tranquillity, a government which functions without fear...
...Leftist João Goulart. He is a hard man to feel neutral about. In blazing headlines around the country, pro-Lacerda papers took up the cudgels for his "most noble civic and moral propositions." Anti-Lacerda papers vilified him as a "murderer" and "torturer." As he neared Rio last week, political enemies narrowly missed in an attempt to dynamite his train. Brazil's three other major political parties hastily announced plans to nominate their own candidates for 1966 to combat Lacerda...
THAT MAN FROM RIO. A stylish French spoof of Hollywood action epics assigns most of the derring-do to Hero Jean-Paul Belmondo, who does it to a turn...
Saints & Sexpots. Situated in both Rio de Janeiro and São Paulo, the agency and its 300 employees shrewdly tailor advertising to two markets. Brazil's richest consumers are in the "Golden Triangle" that stretches from Rio and São Paulo to Belo Horizonte. To stir them, Standard turns out sophisticated pitches that any Manhattan agency would proudly claim. For Rhodia fabrics, Leuenroth photographed Brazilian models wearing Rhodia clothes in Rome and Tokyo to convince women that Brazilian-made rayons and cottons are as smart as imports. In a nation where saints and sexpots remain the surest...
...Prices still rise practically every day," says one Rio householder, noting that salt went from 90 to 128 cruzeiros a kilo in August alone. Some Brazilians hold two and sometimes three jobs to make ends meet. Hardly anyone has money to save. Every extra cruzeiro is socked into time payments for autos, refrigerators, TV sets and other nonperishable inflation hedges that hold their value...