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THAT MAN FROM RIO. A stylish French spoof of Hollywood action epics assigns most of the derring-do to Hero Jean-Paul Belmondo, who does it to a turn...

Author: /time Magazine | Title: Television: Oct. 30, 1964 | 10/30/1964 | See Source »

Saints & Sexpots. Situated in both Rio de Janeiro and São Paulo, the agency and its 300 employees shrewdly tailor advertising to two markets. Brazil's richest consumers are in the "Golden Triangle" that stretches from Rio and São Paulo to Belo Horizonte. To stir them, Standard turns out sophisticated pitches that any Manhattan agency would proudly claim. For Rhodia fabrics, Leuenroth photographed Brazilian models wearing Rhodia clothes in Rome and Tokyo to convince women that Brazilian-made rayons and cottons are as smart as imports. In a nation where saints and sexpots remain the surest...

Author: /time Magazine | Title: Brazil: Master of His Market | 10/30/1964 | See Source »

THAT MAN FROM RIO. A stylish French spoof of Hollywood action epics assigns most of the derring-do to Hero Jean-Paul Belmondo, who does it to a turn...

Author: /time Magazine | Title: Television: Oct. 23, 1964 | 10/23/1964 | See Source »

...ally, if need be, of the French forces, whatever may befall us. There will always be between us, I am sure, a special alliance." There were more immediate matters to discuss. The Brazilians having promised to compensate the former French owners of the Sāo Paulo-Rio Grande railroad nationalized in 1940, De Gaulle and President Castello Branco issued a communiqué expressing the hope that "the two governments will reach fully satisfactory results as rapidly as possible regarding the other questions still pending between France and Brazil." The most outstanding of these problems is the Brazilian claim that...

Author: /time Magazine | Title: France: Home with Trumpet & Spurs | 10/23/1964 | See Source »

...Prices still rise practically every day," says one Rio householder, noting that salt went from 90 to 128 cruzeiros a kilo in August alone. Some Brazilians hold two and sometimes three jobs to make ends meet. Hardly anyone has money to save. Every extra cruzeiro is socked into time payments for autos, refrigerators, TV sets and other nonperishable inflation hedges that hold their value...

Author: /time Magazine | Title: Brazil: The Great Whirligig | 10/23/1964 | See Source »

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