Word: risk
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...example. You'd think that people who had gotten the flu a lot or had a bad flu experience would get the vaccine every year. They didn't. Experience alone had no effect on whether you get the flu shot. But if you factored in whether someone was risk averse (they didn't want the flu again) or altruistic (they cared about infecting other people), then you could predict who would get a flu shot...
...named the model you created TRAITS. What does that acronym stand for? Hamilton: TRAITS stands for Time, Risk, Altruism, Information, me-Too and Stickiness. Time is whether you're focused on right now or the future. Risk is whether you're willing to take a risk. Altruism is whether you think about others. Information is whether you research before you make a decision. Me-Too is whether you look to others for guidance. Stickiness, whether you stick with what you've already done...
...tradition of burying an unknown soldier has begun to decline. Most soldiers around the world are now required to supply blood samples upon joining the military to ensure their bodies can be identified if they are slain in the line of duty. Although military personnel put their lives at risk for their countries, this requirement, at least, can provide closure to families who might otherwise never be able to lay their loved ones to rest...
...which is often effective in politics but troublesome for someone playing a diplomatic role," says Jean-Marc Lech, co-president of the polling firm Ipsos, adding that Lellouche's swagger and trash-talking are traits he shares with Sarkozy. "Sarkozy gave Lellouche a position in government no one would risk before. But once Lellouche stepped over the line on his own, Sarkozy made him clean up the mess himself...
...back on security staff," says Joshua Bamfield, director of the Britain-based Center for Retail Research, which documented the findings in its annual Global Retail Theft Barometer. "In addition to the usual criminals, you have lots of newcomers to stealing who figure they don't run much risk at getting caught, won't pay much of a price if they are and justify their action on the hard times we're all facing...