Word: risked
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Dates: during 2010-2019
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Still, it's refreshing to see brands take a risk for what seems like a good cause. But don't leave Super Bowl advertising for dead. CBS, which will broadcast the game, just sold out its Super Bowl ad inventory, and stalwarts like Coke and Anheuser-Busch are still running spots. "This is our big effort for 2010 and beyond," says Hobart, the Pepsi marketing executive. "We think it's a flagship for our company. But I would never say we wouldn't entertain Super Bowl advertising again." If Pepsi realizes it fumbled by skipping this year's Super Bowl...
Getting a cancer diagnosis is a stressful and shocking experience. But is it stressful enough to increase a patient's risk of suicide and heart attack...
That's the question that an international group of researchers from the U.S., Sweden and Iceland set out to answer when they launched the largest study ever to examine the specific effect of cancer diagnosis on suicide risk. Researchers analyzed data gathered between 1979 and 2004 on 342,000 men who were recently told they had prostate cancer. Compared to death rates among a similar group of men without cancer, men who received a cancer diagnosis were 90% more likely to commit suicide in the following year. (See how to prevent illness...
...largest firms that survived the crisis. Could one argue that financial firms need to get bigger, not smaller? There is no evidence that large, multiplatform banks are more efficient or able to sustain risk than smaller banks. When I was on Wall Street, we used to have at least 20 firms that competed in the market. My book is the story of how Wall Street started as a group of small firms, and how those firms maneuvered to survive and prosper, but in the process, most either failed or were swallowed up by others. The net result has been...
...album is its lead single, the effervescent “Cousins.” Racing along like “A-Punk” on speed, it’s an unusually stimulating highlight. The way Koenig spits out convoluted lyrics like “Dad was a risk taker / His was a shoemaker / You greatest hits 2006 little list-maker” is admirable given how little time each verse allots...