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Word: rissinger (lookup in dictionary) (lookup stats)
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Usage:

"Certain schools will carry a charismatic charm," says Jim Rissing, vice-president of sales for Champion Products. "UCLA, Harvard, Yale have that certain charm. There are certain schools that will transcend any regional boundaries."

Author: By Lori E. Smith, | Title: Making a Profit on the Harvard Name | 5/23/1990 | See Source »

"The key is the national perception," Rissing says. "If I sold Dartmouth in Atlanta, it wouldn't do as well as Harvard or Yale."

Author: By Lori E. Smith, | Title: Making a Profit on the Harvard Name | 5/23/1990 | See Source »

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