Word: rite
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Dates: during 1960-1969
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...somewhat surprising that Royal Crown, riding on the success of its best-selling Diet-Rite Cola, wanted to merge at all. The main reason is that American can provide the capital and international marketing know-how that Royal Crown needs in overseas markets in order to keep pace with the leaders. Royal Crown, moreover, is no stranger to tobaccomen. To build up its sales efforts abroad last June, the company hired as president of its international division Morgan J. Cramer, former chairman of P. Lorillard...
...being psychoanalyzed. Oceanographer Jacques Yves Cousteau recalls with a shudder, and some slight exaggeration, that he was rarely alone for three months: "Your reporters followed me everywhere. Once I tried to hide in a motel, but they found me." And Architect William Pereira likened his interview to an initiation rite: "You approach it with apprehension and endure it with what you hope is a convincing show of manly valor...
...generation's other folkways are equally expressive. The no-touch, deadpan dances that so intrigue and sometimes repel adults are, to the Now People, not a sex rite but a form of emancipation from sex. "After all," says Jordan Christopher, "the beginning of dance was self-expression. It began without physical contact, and it wasn't for centuries that dancing went into the drawing room and became stiff and formal...
Orin O'Brien, 31, the newest member of the New York Philharmonic, scurried into Philharmonic Hall one rainy night last week and, ignoring the musicians' locker room, got dressed in a washroom. It was not a hazing rite. Indeed, no rookie has ever been so warmly accepted by the orchestra; to a man they say, "Orin is one of the boys." Only Orin is one of the girls-the only girl, in fact, in the 104-member orchestra, a situation unique at the Philharmonic, so there is yet no place for her to dress...
Radcliffe, which daily defies Providence by schooling women away from beneficent ignorance, gave the Natural Order another kick in the pants yesterday by holding a spring fertility rite some two months before the beginning of winter...