Word: ritzcarlton
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...Wolfe calls the "me" decade, Schwarzenegger is its personification, turning vanity into a sport, and with luck a bank account. The manager of a hotel in which he was staying during his promotional tour best summed up Schwarzenegger's career: "It's just what Cesear Ritz (founder of the RitzCarlton Hotels) proved a hundred years ago. If you take a well-trimmed piece of beef and serve it with style, you're bound to make a fortune...
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