Word: ritzes
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...Reynolds has long been eager to reduce its dependence on tobacco. Cigarettes currently account for 75% of the company's earnings. It has already acquired Kentucky Fried Chicken, Del Monte foods, Canada Dry soft drinks and Heublein's liquors and wines. The addition of Nabisco favorites, including Oreo cookies, Ritz crackers, Planters peanuts and Baby Ruth candy bars, will give Reynolds a full pantry of profitable products. Moreover, the acquisition will enable Reynolds to be much stronger overseas. Foreign sales account for about 37% of Nabisco's business, compared with only 21% at Reynolds. All in all, the Nabisco deal...
...Brands (1984 sales: $6.3 billion) held exploratory talks with R.J. Reynolds (1984 sales: $13 billion). Wall Street speculates that Reynolds, which sells cigarettes, Kentucky Fried Chicken and Del Monte foods, would pay some $5.3 billion to gobble up Nabisco, king of the snack cupboard and maker of Oreo cookies, Ritz crackers and Baby Ruth candy bars...
...catch on with businessmen in big cities. Rather than gathering for whiskey at the cocktail hour, executives are collecting in hotel lobbies from The Breakers in Palm Beach, Fla., to the Mansion in Dallas for decaffeinated Darjeeling and little sandwiches. Businessmen and -women talk deals at Boston's Ritz-Carlton, which offers a variety of teas, steeped in floral china pots. New York City's WaldorfAstoria reinstated tea service just over one year ago. Says Food and Beverage Director Thomas Monetti: "People like the relaxing harp music and the elegance of the brass tea trolleys. You often see papers...
...riding in stretch limos known as Autocrats. Slick's library consists of about 13 titles: Home Tax Guide, Treasure Island, The Usurers, Timon of Athens, Consortium, Our Mutual Friend, Buy Buy Buy, Silas Marner, Success!, The Pardoner's Tale, Confessions of a Bailiff, The Diamond as Big as the Ritz and The Amethyst Inheritance. When a woman refuses him until he has read Animal Farm, he makes a surprising discovery: "The big thing about reading and all that is--you have to be in a fit state for it. Calm. Not picked on. You have to be able to hear...
...first proclaimed that smokers of its Virginia Slims cigarettes had "come a long way, baby," tobacco companies have been battling for the women's market. R.J. Reynolds now hopes to outclass the competition with the last word in smoking chic--designer cigarettes. Reynolds in March will begin test-marketing Ritz, a brand that will feature the logo of France's Yves Saint Laurent on both the package and the individual cigarettes. Reynolds Vice President Sally MacKinnon says the new 100-mm regular and mentholflavored smoke is aimed at women in their 20s and 30s who are "more independent, probably tending...