Word: rival
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Dates: during 1930-1939
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...heat of the 600-yard run, the most interesting item of the day, J. H. Pearson '32 and N. P. Dodge '33, both running from scratch in a large field of entries, sprinted neck and neck at the taps after four laps of spirited running. Pearson nosed out his rival in the last few yard's pacing, finishing a mere tenth of a second ahead of Dodge. J. B. White '34 pressing this pair hotly throughout the race and finished a good third, a second behind the winner...
Among clever Fishback advertisements was one which poked a not-too-gentle finger at rival Saks Fifth Avenue which gladly carries charge accounts. Right across the Avenue from Saks was a wooden fence, hiding Radio City's excavation. On it Miss Fishback saw the familiar slogan: "POST NO BILLS." Out of her observation came an advertisement headed "Macy Propaganda invades Fifth Avenue." A cartoon made the scene of the invasion unmistakable...
...more concern to executives than copywriters is Macy's stand on cash and prices. Famed are the merchandising wars caused in the past by Macy's offer to undersell each & every rival by at least 6%. Lately the store, under pounding from the Better Business Bureau, has made a slight retreat. The once unreserved boast now reads: "It is a Macy policy to sell its merchandise for at least 6% less than it could if it did not sell exclusively for cash...
...united and determined to prevent regulation," it is reported. Their opposition ought surely to be overcome. It would be a worthy gesture for large industrial firms to abandon bill-board advertising, as the leading gasoline manufacturers have done in France. The tobacco companies could sacrifice the privilege of having rival cigarette signs four abreast without exercising too generous self-denial...
...liver oil). William S. Scull Co., the newly appointed sales agents for the U. S., recently celebrated their 100th Anniversary in the wholesale coffee and tea business and were doubtless aware that many food experts believe there is big opportunity for some branded hot-drink (other than coffee) to rival the success of the many famed