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Word: rival (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...certainly right. His top rival in the nonpartisan mayoralty race was Democratic Congressman James Roosevelt. But the Roosevelt name evoked no magic whatsoever; Jimmy was loaded with dough but light on ideas. He put up hundreds of billboards, handed out bales of bumper stickers and buttons, appeared often on television with 15-minute and half-hour shows, plus so many other spots that his electronic omnipresence became irksome. Jimmy's campaign cost around $450,000. Yorty spent less than half that amount...

Author: /time Magazine | Title: Elections: Yorty's Chortle | 4/16/1965 | See Source »

Here some two dozen agile stunt men sustain the casualties for both sides, making death look like an Olympian test of skill. Their tardy efforts to save Major Dundee from mediocrity rival the gesture of Actor Heston who, with a perhaps excessive sense of responsibility, returned his $200,000 salary to Columbia Pictures to pay for last-minute improvements in the film. Alas, the bread thus cast upon the waters seems to have sunk without a trace...

Author: /time Magazine | Title: Cinema: Unholy Western | 4/16/1965 | See Source »

Shortly afterward, Greene got a knighthood from the Queen, but he was roundly criticized by others. The BBC was again losing ground in the ratings race to ITV (latest BBC surveys give rival ITV typically 55% of the British viewing audience of 48 million). So to help get things swinging again, the BBC went back into the satire business five months ago with an entry called Not So Much a Programme, More a Way of Life...

Author: /time Magazine | Title: Great Britain: Auntie Adjusts Her Skirts | 4/9/1965 | See Source »

...sometimes seems that Americans live by surveys. From the degree of relief a customer should find in one pill as against another to the exact percentage of people who prefer one political candidate to his rival, a fusillade of figures is daily aimed at the U.S. Last week Raymond C. Hagel, president and chairman of the Crowell-Collier Publishing Co., told the Washington Society of Investment Analysts just how sound some of those figures can be. In a survey conducted last year, hundreds of New Yorkers were shown a list of magazines and asked to name those they read regularly...

Author: /time Magazine | Title: Surveys: Phantom Figures | 4/9/1965 | See Source »

...sail for Europe, where she opened a Mayfair salon. By World War I she was the reigning beauty adviser to British and French society. She decided to move to New York to take up the same role, but there she ran into opposition from Elizabeth Arden, a rival with whom she was to wage a famous 50-year feud - without once meeting...

Author: /time Magazine | Title: Cosmetics: The Beauty Merchant | 4/9/1965 | See Source »

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