Word: rivale
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Dates: during 1950-1959
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Will the results please the critics-or confirm a rival's description of Desilu as "a sausage factory"? Snort Producer Arnaz, embracing the code of Hollywood tycoons old and new: "I've never yet made a show for the 21 Club or the Romanoff's crowd, and I'm not going to start now. The viewers have to be able to identify themselves with the characters or you're going to lose them. I've always got the guy in Omaha in mind...
...would pick up Frigidaire and G.M.C. Truck. One leading possibility: McCann-Erickson, which gave up Chrysler to take over Buick. is anxious for a crack at the rest of G.M.'s big business-though it would have to give up its Westinghouse account to take on rival Frigidaire...
...return to subsidy. Either that, or the industry may see a rash of mergers, leading off with Northeast, which won the rich New York-Florida run last year and still lost $1,000,000 in the first quarter of 1958. National might merge with Northeast to eliminate a rival on the Florida route. Delta and American could also gain entry, help solve their own problems by taking over the struggling line...
Among those on Allen's list of O'Brian's pet hates: Arthur Godfrey ("O'Brian will drag Godfrey's name into print for no other reason than to express contempt"), Allen's own rival Sunday-night Host Ed Sullivan ("His hatred of Sullivan is so pronounced that he cannot even bring himself to refer to his hour as a 'program' "), Comedian Jackie Gleason ("Initially, O'Brian praised Gleason. Eventually, he attacked him, at last so rudely that the two almost came to blows one night in a restaurant...
...acre site, introduced inner landscaped courts, included sumptuous water gardens and fountains (see cut). To face the buildings, Stone designed a rough-surfaced grille of 3-ft. 8-in. units, carried it behind a 3Oo-ft.-long colonnade. Stone hopes the result, scheduled for completion in September 1959, will rival the beauty of Europe's great squares, and at the same time relate the buildings to the landscaped California campus...