Word: riving
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Dates: during 1960-1969
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...Gristede grocery store, surrounded by shops selling electric appliances, antiques and furs. But by last week, the space had been remodeled, with huge plate-glass windows, an aluminum tunnel entrance and, inside, distinctive orange carpeting that climbed right up the walls. It had become Yves Saint Laurent's Rive Gauche, his boutique beachhead in the U.S. And in the fashion world, Yves's name is magic. Along the police barricades, students from nearby fashion schools and aspiring models draped themselves, many in versions of the CityPants that Saint Laurent has declared the Now look...
...what has given Saint Laurent his large following is his decision to be the first of Paris' great designers to reach for the mass audience. With the opening of Laurent's Rive Gauche boutique in Paris two years ago, suddenly the subtle signature of haute couture was within the range of everyone. By the end of this year, he hopes to have 18 boutiques throughout Europe, plus ten in the U.S. by the fall of 1969. "Whether the creation is for haute couture or ready-to-wear is not important," he now says. "The act of creation...
...first day of business, they certainly did. Within half an hour of opening, police had to be called to control the crowds. By closing time, the new Rive Gauche had grossed $25,000, was out of so many sizes that Paris was cabled to ship more clothes by air. Among the bestsellers: CityPants at $145-$175. Yves was not surprised. Right along, he has predicted the unisex look, "a mix of the two, men and women." If such is the future, he is certainly the avantgarde. At a quick glance, many first-nighters at his Manhattan opening had trouble distinguishing...
Parakeets'll 'rive, just...
Losing Their Heads. Many of the sport's new "diesel set" (those who ar rive by bus) are untutored novices whom experienced skiers drive for hours to avoid. The newcomers elbow their way into lift lines, ignore ski-patrol warnings,, snowplow into middle-aged ladies. If their etiquette is lamentable on the slopes, their ethics at the bottom are worse. "Anything gets stolen around here that's not tied down," says Alex Gushing, developer of Squaw Valley...