Word: rj
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Dates: during 1980-1989
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Founded in Philadelphia in 1869 by a young schoolteacher named Francis Wayland Ayer, who called the firm NW Ayer & Son after his father to make it sound more substantial, the agency thrived for nearly a century on blue-chip accounts such as RJ. Reynolds Industries, DeBeers Consolidated Mines and the Ladies' Home Journal Ayer copywriters coined the memorable slogans "I'd walk a mile for a Camel," "a diamond is forever" and "never underestimate the power of a woman...