Word: rj
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Many tobacco executives swore otherwise when testifying before Representative Henry Waxman's health subcommittee in 1994, but consistency has never been central to the industry's legal defense--overwhelming force has. As RJ Reynolds lawyer J. Michael Jordan put it in a 1988 memorandum, "To paraphrase General Patton, the way we won those cases was not by spending all of Reynolds' money but by making that other son of a bitch spend all his." Liggett Group, for instance, spent an estimated $75 million fighting the Cipollone case in New Jersey; though the jury awarded the husband of Rose Cipollone...
...flight -- routed through a central switchboard and wordlessly announced on the video screen so as not to disturb snoozers. More important, passengers will be able to transmit high-quality computer or telefax data from their seats. Travelers carrying laptop computers need simply plug into the standard AT&T RJ-11 connector in the armrest; laptopless passengers can use the system's built-in keypad to punch out a message, displayed on the video screen, and send...
Crowley Gottlieb contends that RJ and non-smokers alike are outraged by the ad campaign's direct appeal to "vulnerable" children. She says even a person who worked on the ad campaign signed the petition...
Daynard in December wrote Graham a letter andformally asked her to resign from the advisoryboard. He charged that RJ Reynolds was trying to"insinuate itself into the schools" through theNext Century Schools Fund...
Founded in Philadelphia in 1869 by a young schoolteacher named Francis Wayland Ayer, who called the firm NW Ayer & Son after his father to make it sound more substantial, the agency thrived for nearly a century on blue-chip accounts such as RJ. Reynolds Industries, DeBeers Consolidated Mines and the Ladies' Home Journal Ayer copywriters coined the memorable slogans "I'd walk a mile for a Camel," "a diamond is forever" and "never underestimate the power of a woman...