Word: rjr
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Dates: during 1980-1989
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...Corporation Committee on Shareholder Responsibility (CCSR), which formulates Harvard's investment policies, sent letters last July to the two major American tobacco companies, RJR-Nabisco and Philip Morris, asking them to explain why they do not voluntarily follow the same marketing practices in other countries as they are legally required to do in America. Harvard has yet to receive a response...
...smoking countries of East Asia, as well as many Latin American and African nations, have no such restrictions. Until recently, however, the East Asian nations had trade barriers against American tobacco companies to protect their domestic tobacco companies. After considerable pressure from the office of the U.S. Trade Representative, RJR-Nabisco and Philip Morris--both heavy Harvard investments--were allowed to flood those markets with their products. The companies have virtually monopolized the markets of Latin America and Africa for years...
...RJR-Nabisco and Philip Morris both vehemently contend that there is no proven link between smoking and diseases such as lung cancer, emphysema and heart disease. Then why do their advertising campaigns so often rely on giving the product away so people will try it? The most shameless example of such desperation advertising came when RJR-Nabisco sponsored rock concerts with famous entertainers and charged five empty cigarette packages for admission. This is reminiscent of the drug pusher who gives out samples to hook people; addicts have to supply their habits, after...
THIS must be a joke. Harvard is considering divesting its stock holdings in RJR-Nabisco and Philip Morris because promotional techniques in third world countries are often heavyhanded, and the companies do not place warning labels on cigarette packs there...
Some tactics were never used in the UnitedStates. In February, for example, RJR-Nabiscoplanned three concerts by noted Hong Kong singerHsow-Yu Chang in Taiwan. Fans could not pay fortickets with money, but were required instead to"pay" with empty cigarette packs. Five packs wereredeemable for a ticket...