Word: rjr
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Dates: during 1980-1989
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Even though Premier generates less smoke, it has provoked plenty of fire. Health activists, charging that RJR's Premier is not a tobacco product but a device that introduces the drug nicotine into the body, have urged the Food and Drug Administration to regulate Reynolds' invention just like any new drug. The Government will decide in December whether Premier's packaging must bear the Surgeon General's warning. Smokers may be put off by Premier's price: 30 cents more a pack than regular brands...
...shopping cartful of other American consumer goods may be on the way. RJR Nabisco is seeking a Soviet partner to make its snacks and cookies, and wants to market its cigarettes as well. Illinois-based Archer Daniels Midland, a longtime exporter of grain to the Soviet Union, hopes to produce vegetable oils, starches and sweeteners with a Soviet partner. The company may also take part in a Soviet plan to increase the annual production of chickens from the current 500 million to 5 billion by the early 1990s. Starting next June, the growing legion of Soviet personal-computer users will...
...Shares of Liggett & Myers are not publicly traded.) The cases, however, may still be appealed to the Supreme Court. Meanwhile, a host of similar cases are hanging fire; Liggett & Myers alone is the target of about 30. Of the estimated 125 product-liability cases pending against all tobacco companies, RJR Nabisco, manufacturer of Winston and Salem cigarettes, is facing...
...Corp. That put 300 people out of work and meant the end of Blue Bell's strong support of Greensboro's arts and civic activities. Thirty miles to the west, Winston-Salem was dealt a similar blow after R.J. Reynolds merged with Nabisco Brands in 1985. Last month RJR Nabisco announced it will move its corporate headquarters from Winston-Salem to Atlanta, taking along not only some 250 jobs but the considerable corporate prestige and financial largesse that Reynolds had showered on its home city for more than a century...
...from the ad agencies. Now that the merger mania is over, many clients are passing loud and painful judgment on the results. Their verdict so far: bigger is not necessarily better. An unprecedented parade of coveted clients has quit the two supergroups for smaller agencies. One such advertiser is RJR Nabisco, which took away $32 million in accounts (example: Fleischmann's margarine) from Omnicom and $96 million from Saatchi & Saatchi/Ted Bates. Declared RJR Nabisco Chairman J. Tylee Wilson, speaking at an advertising convention two weeks ago in Virginia: "The wave of mergers has benefited the shareholders and managements...