Word: rjr
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Dates: during 1980-1989
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...PepsiCo, it was a finger- lickin' good deal. The secondlargest U.S. soft- drink manufacturer (1985 sales: $8.1 billion) announced last week that it had agreed to acquire Kentucky Fried Chicken, now owned by RJR Nabisco, for about $850 million. If the deal goes through, the purchase of the 6,500 KFC restaurants will give PepsiCo, which already owns Pizza Hut and Taco Bell, some 14,000 fast-food outlets, more than any other chain. McDonald's, with 9,000 stores, is the current leader...
...Tobacco was under attack once again last week. The Federal Trade Commission formally charged the R.J. Reynolds Tobacco Co. (now a subsidiary of RJR Nabisco Inc.) with illegally misleading the public in purporting to summarize the results of a ten-year, $115 million U.S. Government-funded research study on the relationship between smoking and heart disease, among other things. Reynolds described the project, known as the Multiple Risk Factor Intervention Trial, in an advertisement that ran in various publications from February through June 1985. The company's conclusion: "The controversy over smoking and health remains an open...