Word: rjr
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Dates: during 1990-1999
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WASHINGTON: First RJR sends out word that it wants out of the proposed tobacco deal; then the industry's No. 2 player hastily denies it. But as John McCain's settlement bill in the Senate gets harsher and harsher, the signal was clear: Big Tobacco is thinking about a fight...
...company determined to get those kids. In a 1975 memo, company official J.W. Hind urged R.J.R., maker of Camel, Winston and Salem, to "increase its share penetration among the 14-24 age group." One year later, a 10-year planning forecast prepared for the board of directors and stamped RJR SECRET noted that 14-to-18-year-olds were "an increasing segment of the smoking population" and proposed a brand aimed at them...
...streaming ticker, during-the-break Dow updates, and Maria "The Money Honey" Bartiromo -- wades into movie waters with the excellent HBO-produced Barbarians at the Gate (1993). With recent revelations about the birth of Joe Camel, the broadcast of this savvy comedy of business manners, about the takeover of RJR Nabisco, is fortuitously timed. You get Jim Garner and Jonathan Pryce (not to mention Fred Thompson). You laugh. You learn a little something. Sure, you can rent it, but CP says be on hand at eight for this dream marriage of news and moviedom...
...pretty good companies in most corners of the globe. Want to invest in the world's largest pharmaceutical company? It's Switzerland's Novartis, not U.S.-based Johnson & Johnson or Merck. Have a taste for the planet's biggest food company? It's Netherlands-based Unilever, not home-baked RJR Nabisco or Sara Lee. Biggest farm-equipment maker? It's Japan's Mitsubishi Heavy Industries, not Caterpillar or Deere. Metal goods? Try France's Pechiney, not Alcoa...
...again. It was an especially bad time for smokers. They woke up on Monday morning to the news that tobacco companies plan to stick them with the bill for their multi-billion dollar lawsuit settlement, costing an extra 62 cents a pack. By Friday, CEOs from Philip Morris and RJR Nabisco were tentatively admitting that their cigarettes could have ? whisper it low ? actually killed people...