Word: rjr
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...hard to judge midstride, as we are right now, whether the market was too dependent on Milken. It's going to take more time to know. Michael is incredibly knowledgeable, but our high-yield department was a major team effort. We put together the RJR-Nabisco deal after Milken. As for morale, he had some pretty fervent supporters in the company, but I don't think there was any irreparable discontent when he left...
Congress has been spurred to action by explosive grass-roots campaigns. Consumer activists seem ready to pounce on almost any "target marketing" by tobacco and liquor manufacturers, a reference to advertising that is tailored to appeal to particular groups. Earlier this year, RJR Nabisco canceled plans for two new cigarette brands -- Uptown, aimed at blacks, and Dakota, which targeted uneducated young women -- in the face of heated opposition from consumer-advocacy groups...
...RJR skirmishes galvanized inner-city outrage toward target marketing. In New York City the Rev. Calvin Butts of the Abyssinian Baptist Church has led whitewashing expeditions through the streets of Harlem to cover up billboards promoting such products. In Chicago a mysterious crusader who calls himself Mandrake has been painting over similar billboards in black and Hispanic neighborhoods. Several billboard companies have responded by voluntarily limiting the placement of certain ads. Since January the Patrick Media Group of Scranton, Pa., has eliminated its ads for cigarettes and liquor near schools and churches in 15 major cities...
That label won't stick on "mainstream" Clinton. Comfortable being whisked off in a limousine in the evening to Antoine's by lobbyists for RJR Nabisco, the quintessential symbol of 1980s corporate greed, he can then preach Democratic values in the morning. Clinton is the perfect front man for an organization that celebrates the work ethic of the common man while relying almost entirely on the Fortune 500 for operating funds. Although Clinton has recovered from his stupefyingly long prime-time address at the 1988 convention, he is still a techno-Democrat, one of a dozen...
...imagine a single kid in the U.S. whoknows what RJR stands for," she said. "Thecorporate leaders have a long history of interestin education that predates their involvement withRJR Nabisco...