Word: road
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Dates: during 1960-1969
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...long a major break will ensue. Last spring, U.S. Air Force Lieut. General William ("Spike") Momyer, commander of the bombing war in Viet Nam, devised a tactic known as "pursuit-of-a-target system" that puts relentless pressure on the North's transportation network. Instead of blasting a road or bridge and then leaving it alone for a while, the system calls for flyers to make continuous "multiple cuts" in roads and rail lines, trapping trains and trucks between the gaps and leaving them exposed to U.S. planes (see THE WORLD). Last week's strikes at Haiphong...
Rain of Shells. Con Thien's lifeline is a four-mile-long road connecting the camp with Landing Zone C2, where its supplies are brought in by air. Last week a Marine battalion providing security for the road was attacked by two battalions of North Viet Nam's 324-B Division-part of some 30,000 Red regulars operating in an area defended by 6,000 Marines. Nearly 100 mortar and rocket shells rained down on the leathernecks. Then, recalls Platoon Sergeant John E. Lewis, 22, "the enemy came across the paddies in waves like a herd...
Trap & Destroy. The U.S. has also begun to apply a new treatment to roads and rail lines elsewhere in the North. In the past, U.S. flyers would bomb a road or a bridge in one place, wait until it was repaired and then hit it again. Trouble was that the North Vietnamese became too fast and facile at fixing things up, and transportation continued to move, at least sporadically. Since last spring, the U.S. has used a strategy known as "pursuit-of-a-target system." Now, U.S. flyers seek to make a whole series of cuts in roads and rail...
Using 20-second television teasers to pique interest in its brand-new Javelin specialty car, American Motors Corp. last week launched a nationwide advertising campaign designed to put the company on the road to recovery. To plug its 1968 models, the automaker is relying on 18-month-old Wells, Rich, Greene, Inc., which was already Madison Avenue's hottest new ad agency (other clients: Braniff airlines, Benson & Hedges 100s) when it picked up A.M.C.'s $12 million account last June. The full measure of the agency's upstart audacity will become evident by the time its client...
...Belvedere. An exception is the Dodge Charger, which has junked its fastback styling and taken on a pair of swept-back wings joining the roof to the rear deck. Plymouth will compete with the Tempest Le Mans and the Mercury Montego by offering a hopped-up Belvedere called the Road Runner. In the big-car field, Cadillac now boasts the largest engine in the industry, though its exterior remains virtually unchanged...