Word: roading
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Dates: during 1930-1939
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...Detroit he gets to the office at 9 o'clock in the morning, gets out of it as soon as he can get through the mail, to go through one of the factories and to spend long hours in the engineering department. When he is on the road visiting the Chrysler factories outside Detroit, he spends his nights on Pullmans, his days in inspection and in whooping up the sales force. He hasn't had a drink since 1927 when his doctors assured him it was bad for his health, and he seldom goes to his church (Methodist...
Plymouth, Chrysler's popular-priced car, looks like the rest of the brood, is roomier (12 more cu. ft. inside), longer (117 in. wheelbase), flares out at the bottom instead of in. The two series, Road-king and De Luxe, sell...
Most widespread innovation for 1940 are the Sealed-Beam headlights on 95% of the models (result of cooperation between the industry, lamp & lens manufacturers). Lens, bulb and reflector are sealed into a single unit. The new lamps light the road without blinding. Another big development is the "Hydra-Matic" drive (see Oldsmobile), which dooms the clutch pedal, lets the accelerator control...
...beauties ballyhoo a multitude of little things: soft front-seat edges for comfort, better insulation against road-rumble, trigger-release parking brakes, direction signals and warning signals for low gas & oil, hot motor, faulty ignition, etc. Pointing up comfort, safety, economy, new models are generally longer, lower, wider, roomier, with increased visibility and lots more chromium. Steering column gearshift relegates to the archives the old wobble-stick. Running boards are mostly optional. Air-conditioned heaters are highly favored...
American Bantam, Tiny Tim of the streamliners (75 in. wheelbase), enters its third production year with a new Super 4 in two models: coupé & sedan, both convertibles. Prices: $399 to $449. Boast: "a revolutionary road-cling ride...