Word: roadster
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...other instances, companies put tight caps on their pink payouts. Last year, for instance, Cartier promised to donate $30,000 to the Breast Cancer Research Foundation from the sales of its stylish pink-ribbon Roadster watch. But since the watch retails for $3,900, that's less than the price of eight watches. This year Cartier lowered the price to $3,800 and agreed to donate $200 for each watch sold but guaranteed only a $16,000 donation...
...many cars have dual personalities: you're either a family sedan, a racy roadster, a minivan that no degree of swishy styling will sex up. Of course, carmakers try their best to convince consumers otherwise, producing performance editions, limited editions, two- and four-door flavors of the same model. It's done for the same reason we have Cherry Coke and a gazillion spinoffs of Law & Order ? everyone wants to maximize their "brand value." And this is especially true if you're in a capital intensive business like auto manufacturing, and your products stay on the market for years before...
...suspended last year. Geriatric wonders like the Grand Marquis and Town Car still roll out of Mercury and Lincoln plants, headed mainly for corporate fleets. Only Mazda, which Ford controls, appears to be reliably cranking out critically lauded models, from the compact Mazda 3 to the MX-5 roadster. In view of the warm reception for the CX-7, a crossover vehicle unveiled at the Detroit auto show, Mazda has another...
...injured on campus early on the morning of Jan. 15 after walking past what local police have called a failed armed robbery. A stray bullet hit Oishi in her left thigh as an unknown gunman struggled with two men over the keys to a Mercedes-Benz SL-Class Roadster. She was immediately transported to the Penn hospital and was released later that day, according to The Daily Pennsylvanian, the university’s student paper. Michael Barrett, 31, and Robert Keith, 24, were also shot in the incident. Both men were treated for gunshot wounds and were released. Neither...
Mercedes and its parent, DaimlerChrysler, have delivered an ultimatum to Smart, which is based near Stuttgart but whose cars are manufactured in France: Break even by 2007 or else. The roadster and the SUV have been axed, as have one-third the employees. Ulrich Walker, Smart's president, says the firm has reduced fixed costs 26% and is "on the right track toward an economically sound future." Some financial analysts are urging Daimler not to wait until 2007, but Dieter Zetsche, the newly appointed chief executive, says that "it's only fair to give them the time to deliver...