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...gold hovering above $4 per Ib. and sales beginning to fall off, producers are hustling a variety of substitutes, additives and extenders to take the sting out of coffee prices. General Foods, the biggest U.S. coffee roaster (Maxwell House, Yuban, Sanka) is test marketing a new brand, called Mellow Roast, that is a combination of coffee and other ingredients -46% wheat, bran and molasses in the instant. Mellow Roast ads not only stress low price (about $2.90 for 8 oz. of instant) but also maintain that the additives yield "a delicious coffee taste without the bitterness" of the real thing...

Author: /time Magazine | Title: Business: Coffee Breaks | 5/30/1977 | See Source »

Some consumers, forsaking coffee altogether, are showing new interest in old substitutes such as Postum, the all-grain brew invented by C.W. Post in 1895 to cure "coffee nerves." Locally marketed versions, like Grandpa Knight's Cafe-Grano, an all-grain roast sold in the Cincinnati-Dayton area for $1.89 per Ib., are also in demand as replacements...

Author: /time Magazine | Title: Business: Coffee Breaks | 5/30/1977 | See Source »

Mullins said he had spent a lot of time researching the effect of the introduction of the roast beef sandwich in the Amtrak luncheon menu...

Author: By Michael Kendall and Omar E. Rahman, S | Title: Seniors Finally Kick Their Nasty Habit | 4/1/1977 | See Source »

Food and festivity followed the athletics. Saturday night, Penn served up large portions of roast beef at a sumptuous banquet. Sunday night parties celebrated the tourney's end. The Harvard women took over Pagano's, a Philadelphia Italian restaurant featuring lotsa pasta. They cornered Pagano's bar and danced tirelessly to a band blasting the best of the disco sounds. Diving coach John Walker invented a new dance called "the basketball," and the band dedicated Rolls Royce's "Car Wash" to the Harvard women, presumably with some reason behind the selection...

Author: By Mark D. Director, | Title: All Quiet on the Philadelphia Front | 2/25/1977 | See Source »

...center's publicity advertises a combination of roast beef and TV's Charlie's Angels...

Author: By Robert Baggott, | Title: Union Snack Shop Open Now to Battle Late-Night Munches | 2/9/1977 | See Source »

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