Word: roastaroma
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...Brews. As rising coffee prices break through the $3-per-lb. barrier, consumers are eying all kinds of exotic substitutes. Celestial Seasonings in Boulder, Colo., offers two: Roastaroma Mocha Spice, made of roasted barley, malt, chicory, dandelion root, carob and spices; and Morning Thunder, a concoction of black tea and a South American herb called yerba mate. An Orlando, Fla., businessman, George Sarantakos, is getting ready to market Bravo, an herbal mix that can be drunk alone or used to stretch out real coffee. It tastes like supermarket instant and, says Sarantakos, is made partly from "weeds we can pick...
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