Word: roasted
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...gold hovering above $4 per Ib. and sales beginning to fall off, producers are hustling a variety of substitutes, additives and extenders to take the sting out of coffee prices. General Foods, the biggest U.S. coffee roaster (Maxwell House, Yuban, Sanka) is test marketing a new brand, called Mellow Roast, that is a combination of coffee and other ingredients -46% wheat, bran and molasses in the instant. Mellow Roast ads not only stress low price (about $2.90 for 8 oz. of instant) but also maintain that the additives yield "a delicious coffee taste without the bitterness" of the real thing...
Some consumers, forsaking coffee altogether, are showing new interest in old substitutes such as Postum, the all-grain brew invented by C.W. Post in 1895 to cure "coffee nerves." Locally marketed versions, like Grandpa Knight's Cafe-Grano, an all-grain roast sold in the Cincinnati-Dayton area for $1.89 per Ib., are also in demand as replacements...
Mullins said he had spent a lot of time researching the effect of the introduction of the roast beef sandwich in the Amtrak luncheon menu...
Food and festivity followed the athletics. Saturday night, Penn served up large portions of roast beef at a sumptuous banquet. Sunday night parties celebrated the tourney's end. The Harvard women took over Pagano's, a Philadelphia Italian restaurant featuring lotsa pasta. They cornered Pagano's bar and danced tirelessly to a band blasting the best of the disco sounds. Diving coach John Walker invented a new dance called "the basketball," and the band dedicated Rolls Royce's "Car Wash" to the Harvard women, presumably with some reason behind the selection...
...center's publicity advertises a combination of roast beef and TV's Charlie's Angels...