Word: roasters
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Dates: during 1970-1979
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With the cost of brown gold hovering above $4 per Ib. and sales beginning to fall off, producers are hustling a variety of substitutes, additives and extenders to take the sting out of coffee prices. General Foods, the biggest U.S. coffee roaster (Maxwell House, Yuban, Sanka) is test marketing a new brand, called Mellow Roast, that is a combination of coffee and other ingredients -46% wheat, bran and molasses in the instant. Mellow Roast ads not only stress low price (about $2.90 for 8 oz. of instant) but also maintain that the additives yield "a delicious coffee taste without...
...more than a post office, a phone booth and a combination gas station and general store dealing in two-for-a-penny-candy, dusty bottles of aspirin, applejack, Vermont cheese (kept under the moldy wooden bowl, and cheap), woolen socks, fishing tackle, and peanuts from a chipped enamel peanut roaster apparently left over from the Big-Top Circus days...
...Roaster Roasted...