Word: roasters
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...Mexico's Veracruz state stretches to a blue-green horizon, and hummingbirds dip into the wild hibiscus. The American, 40, closes her eyes, bending over a row of 12 white cups on a round metal table. Each contains coffee from the new harvest, toasted at 400ºF in a small roaster on the counter. Bolger shakes each cup and sniffs deeply. "I'm looking for defects," she says. "Underripe beans, overripe beans, sour flavors, mold. If even one bean out of 60 is flawed, you can tell...
Likewise, Dunkin' Donuts wants to make its new drinks not only cheaper than Starbucks' but also more virtuous. Says Mark Inman, a roaster who attended a session of Dunkin' franchisees: "They [Dunkin' Donuts] saw Starbucks waffling on Fair Trade, and they seized the leadership role by saying 'Yes, we care...
Many indies have also exploited the Starbucks backlash. Mike Sheldrake, owner of Polly's Gourmet Coffee in Long Beach, Calif., was losing money before he reformatted with an anti-corporate feel, highlighting his giant antique coffee roaster and telling baristas to remember regular customers' names. He has been profitable ever since. "It's as close to a hometown watering hole as you can get," says client Howard Homan, a retired civil servant...
Your story on new inventions "What Will They Think of Next?" [SPECIAL REPORT, Dec. 4] incorrectly referred to the Swissmar Alpenrost as "the first home coffee roaster." I patented the invention of the first home roaster in 1985. It is a countertop device capable of roasting coffee in five to eight minutes. My roaster allows one to view the beans as they are heated (and to vary the roasting time). It requires less counter space, and its roasting chamber can be cleaned in the dishwasher. HAROLD GELL Silver Spring...
Gell's Fresh Roast coffee-bean roaster is licensed by Fresh Beans...