Word: robb
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...When we started, we were so fringe," Robb says. "Now people start asking questions if things are not sustainable, if things are not health giving. It's like...
Still, "Whole Foods is not for everybody. Hey, we get that," Robb admits. When site searching for a new store, Whole Foods limits itself to areas with college-educated inhabitants, which translates to wealthier neighborhoods and university towns. "People who understand why they might not want to eat food with pesticide or why organic might cost more, or who are aware that 90% of American beef contains hormones and what that means," Robb explains...
...team at the top. Both men have natural-food backgrounds and have clocked about 15 years with the company. They consider their co-leadership?and mutual respect?an example to their 40,000 teammates. "He's a Buddha. He's incredibly wise and a brilliant retailer," the California-based Robb says about Gallo. "Walter's much more of a risk taker and always two or three steps ahead. And he's a brilliant store designer," the Boston-based Gallo says of Robb, who designed the Austin flagship, among other stores...
Another thing about the Austin flagship: it is a she, like a yacht or a sports car, not a he. "See how this is softer, more rounded, more curved, more welcoming?" asks Robb, pointing to the lines of casings and walls. "A store design is about creating an intimacy or a connection. This is a more feminine design. The colors are warmer, shapes softer. The world was overly masculine in the 20th century, and it needs to be more balanced in the 21st...
...foods, cut fruit and portobello-mushroom kebabs are designed by a woman who travels from store to store training team members to do the same. "Shopping is 60% impulse, so the more the food is presented in a beautiful and exciting way, that all becomes part of the experience," Robb explains...