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...least the way Microsoft spins it, which is that a combined, more muscular Microsoft and Yahoo! makes a more credible challenge to Google, which helps advertisers, even though there would be two space sellers instead of three. Rob Norman, CEO of WPP's GroupM Interaction, the world's largest media buyer, is cautiously optimistic. "It's a qualified good," he says, "because in an auction atmosphere, you're competing against other advertisers more than the auctioneer itself. The deal won't give you leverage against Google, but it could give you choice, and more choice is always positive...

Author: /time Magazine | Title: A Microsoft-Yahoo! Deal User's Guide | 2/7/2008 | See Source »

...Area in Burnsville, Minn., buys enough wind power to run 85% of its operations. And Mammoth Mountain in California's Sierra Nevada has cut propane use by 70,000 gal. (26,000 L) per year since 2000. "Our resorts are all about people wanting to be outside," says Rob Katz, CEO of Vail Resorts, where 100% of power is offset by wind credits. "We are using this spectacular place, so it's our responsibility to take care...

Author: /time Magazine | Title: How Green Is Your Mountain | 2/7/2008 | See Source »

...Iditarod race from Washington, D.C., to the 42nd Street Library in New York to save his stranded son, Jake Gyllenhaal. Tom Cruise went on a similar suicide mission to reconnect with his family in Spielberg's War of the Worlds. Here in Cloverfield Rob decides he absolutely must save Beth, trapped in her midtown highrise, even though she's a four-mile trudge away, the rest of the town is being smashed, trashed or eaten alive by crazy creatures, they have no access to food or water, and Lily's wearing high heels...

Author: /time Magazine | Title: Corliss on Cloverfield: The Blair Witch Reject | 1/16/2008 | See Source »

...Rob and his posse head into the subway tunnels, hoping to elude Cloverzilla and get uptown alive. Here's where the movie's one inspiration kicks in. Earlier, we saw the monster shedding parasites that had attached themselves to its hide like barnacles. These dog-size, cricket-faced, crablike creatures can bound like kangaroos, stick to ceilings and attack people without so much...

Author: /time Magazine | Title: Corliss on Cloverfield: The Blair Witch Reject | 1/16/2008 | See Source »

...original version of this story contained several mistakes. It stated that the incident site in the movie Cloverfield was called Cloverfield, when it fact it was referred to as U.S. 447. The character of Beth was described as the "on-and-off" girlfriend of the character Rob, when she is more accurately described as his "would-be girlfriend." And the story incorrectly stated that one character was "a pretty stray named Lizzy (Marlene Diamond)." In fact, the character's name is Marlena Diamond, and the actress who played her is named Lizzy Caplan...

Author: /time Magazine | Title: Corliss on Cloverfield: The Blair Witch Reject | 1/16/2008 | See Source »

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