Word: roberte
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What's driving the denomination effect? First off, some consumers see large bills as more sacrosanct than a bunch of chump change. "People tend to overvalue bigger bills," says Joydeep Srivastava, a marketing professor at the University of Maryland's Robert H. Smith School of Business and a co-author of the study. "There's a psychological cost associated with spending a $100 bill that's not there with spending smaller bills." We tend to isolate the cash in our minds. Each $20 is a separate, less valuable entity than that single $100 bill. So it's easier to part...
...Thoreau You Don't Know By Robert Sullivan Collins; 354 pages...
...time we finish high school, most of us know Henry David Thoreau as "the eccentric who went into the wild to live monastically," as Robert Sullivan puts it--an image that Sullivan, author of the rodent history Rats, says is entirely wrong. The man who penned Walden and Civil Disobedience was eminently sociable, quite funny and more interested in social critique than in actually persuading people to shun society and live in a shack in the woods. Walden was "written to inspire modern citizens to break out from the lockstep of culture and in so doing make a new connection...
...various parts of the automobile industry. And the bank didn't mention the nasty spat that has broken out between the U.S and Mexico; the U.S. has stopped a program that allowed Mexican trucks on American roads, and Mexico has retaliated with tariff increases. Said World Bank president Robert Zoellick: "Leaders must not heed the siren song of protectionist fixes. Economic isolationism can lead to a negative spiral of events such as those we saw in the 1930s, which made a bad situation much, much worse...
...decision to "dollarize" Zimbabwe's economy, one of the first acts of the new unity government (including erstwhile enemies President Robert Mugabe and Prime Minister Morgan Tsvangirai), has brought a small amount of stability to the economically ruined country. All civil servants now earn a monthly salary of U.S. $100, while shops and banks accept dollars and rands. (See pictures of Mugabe's reign...